How a Website Redesign Brought New Life to an Online Business

Running a small business can be tough, especially when it feels like all your hard work is going nowhere.

That’s exactly where one of my clients found herself—a Cork-based entrepreneur with an online second-hand clothing store. She was pouring hours into her business but seeing little to no return. Leads were scarce, sales were even rarer, and she was on the brink of giving up. That’s when she reached out to me for help.

The Problem
​Her website wasn’t working for her. It was difficult for users to navigate, lacked key features like clear categories and an FAQ section, and wasn’t optimised for conversions. On top of that, the site wasn’t GDPR-compliant, which is essential for any online business.

Website: Before

The Solution
​I got to work immediately, identifying the problem areas and creating a plan to transform the website. In just two weeks, I:

• Redesigned the site with a clean, user-friendly layout.
• Added new categories to make it easier for shoppers to find what they wanted.
• Introduced GDPR compliance, a newsletter option, and an FAQ section.
• Enhanced the overall look and feel to create a more polished, professional image.

I didn’t stop there. I also offered her actionable advice on improving her social media content to drive traffic and boost sales.

The Results
The changes were instant and undeniable. Here’s what she had to say:

“People instantly noticed, traffic increased, and sales followed. I saw a massive increase in sales—with a 77% increase just weeks after I relaunched the site, and it continues to grow and produce leads and sales since then.”

Her once-struggling business now had the momentum she needed to succeed. With increased traffic and steady sales growth, she was finally seeing the payoff for all her hard work.

Website: After

Why It Matters
​A well-designed website isn’t just about looking good; it’s about creating an experience that converts visitors into customers. In this case, a user-friendly redesign completely turned things around for my client’s business—and it all happened in just two weeks.
​
If you feel like your website is holding your business back, let’s fix it. Whether it’s a simple refresh or a full overhaul, I’ll work with you to create a site that helps your business grow.

Please note: this website was created using a content builder and is not custom code.

Curious to see what we can accomplish together?

Book A Free Discovery Call