Social media not working? It might be your marketing pipeline
Social media platforms like Instagram or Facebook are not sales platforms. They are marketing platforms.
So when someone clicks on a link to leave your social media, where do they go? And when they get there, are they convinced to buy from you, do you make the sales process easy for them, and do you capture their details so you can sell to them in the future?
You need the correct digital infrastructure and a functioning, sustainable marketing funnel to bring customers from watching your content on social media to buying your product, tickets, or services.
Social media exists as a way for people to get to know your business (and is a powerful community building & customer service tool) but it's only the start of the journey.
Businesses with a successful digital marketing strategy have these things in common:
For example, my client Cornelia, who runs a second-hand retail business, was always so frustrated that no matter how much she posted on social media, it wasn't transferring to sales. So she contacted me. I took one look at her website and knew it needed a complete overhaul (because she used a content builder, it was a quick job). She saw a 77% increase in sales directly after I cleaned up her website and she relaunched it.
Another client, Settling Souls, sold out all their meditation courses after fixing messaging on their site, adding a newsletter, a mailing list pop-up, text-marketing, and putting out excellent social media content to talk about their courses.
I've also advised countless businesses to tweak small issues with their marketing (website, social, messaging) and they've seen huge results.
Get the infrastructure right and your efforts on social media will start paying off.
If this sounds like something you need help with, contact The Digital Beour by emailing [email protected] or schedule a call through Calendy below.
So when someone clicks on a link to leave your social media, where do they go? And when they get there, are they convinced to buy from you, do you make the sales process easy for them, and do you capture their details so you can sell to them in the future?
You need the correct digital infrastructure and a functioning, sustainable marketing funnel to bring customers from watching your content on social media to buying your product, tickets, or services.
Social media exists as a way for people to get to know your business (and is a powerful community building & customer service tool) but it's only the start of the journey.
Businesses with a successful digital marketing strategy have these things in common:
- They address bad messaging & technical issues with their website to make the customer experience smoother
- Know who their customer is
- Diversify their marketing channels (social, physical, newsletter)
- Capture customer details for remarketing (leads)
- Capture potential customer details for future marketing (leads)
- Correct digital infrastructure that customers can use & are familiar with
For example, my client Cornelia, who runs a second-hand retail business, was always so frustrated that no matter how much she posted on social media, it wasn't transferring to sales. So she contacted me. I took one look at her website and knew it needed a complete overhaul (because she used a content builder, it was a quick job). She saw a 77% increase in sales directly after I cleaned up her website and she relaunched it.
Another client, Settling Souls, sold out all their meditation courses after fixing messaging on their site, adding a newsletter, a mailing list pop-up, text-marketing, and putting out excellent social media content to talk about their courses.
I've also advised countless businesses to tweak small issues with their marketing (website, social, messaging) and they've seen huge results.
Get the infrastructure right and your efforts on social media will start paying off.
If this sounds like something you need help with, contact The Digital Beour by emailing [email protected] or schedule a call through Calendy below.
Just looking for help with the social media basics?
If you're starting from scratch and don't know where to begin, I can help with setting up your channels, optimising them for each platform AND advise on which will work best for your organisation or business.
"I had very few leads or purchases from my website and I was very tempted to give up on everything because I was putting so much time into it and getting nothing back.
I approached Christina to redesign the site and she quickly identified the issues and within two weeks had overhauled the site completely, adding new categories, GDPR, newsletter options, FAQ section and transformed the look and experience of the site for the user.
And people instantly noticed, traffic increase and sales followed.
I saw a massive increase in sales- with a 77% increase just weeks after I relaunched the site and it continues to grow and produce leads and sales since then- all for a very reasonable price and quick turnaround.
She even gave me tips on my social media and the kinds of content I should be doing to increase sales.
I would highly recommend Christina.”
-Cornelia, Preloved & Reloved
I approached Christina to redesign the site and she quickly identified the issues and within two weeks had overhauled the site completely, adding new categories, GDPR, newsletter options, FAQ section and transformed the look and experience of the site for the user.
And people instantly noticed, traffic increase and sales followed.
I saw a massive increase in sales- with a 77% increase just weeks after I relaunched the site and it continues to grow and produce leads and sales since then- all for a very reasonable price and quick turnaround.
She even gave me tips on my social media and the kinds of content I should be doing to increase sales.
I would highly recommend Christina.”
-Cornelia, Preloved & Reloved
Price
So, what are the prices like? Prices depend on your needs. Once I have a fuller idea of your needs, I can provide a quote.
Email [email protected] to book or schedule a call through Calendy below
Email [email protected] to book or schedule a call through Calendy below
More followers = More customers.
Give your social media a Boost
Workshops, Education and Short-term Projects
Looking to gain more followers but don't want to outsource permanently?
I work with clients for short-term "Boosters" projects- I show them what they are doing right & wrong and after gaining them over (average) 1000 followers in 3 months, they now know what to do and take it back into their own hands.
You must have PRE-EXISTING and functioning marketing pipeline and are looking to increase the volume of leads and customers.
I offer monthly packages from €699 and workshops from €199.
I work with clients for short-term "Boosters" projects- I show them what they are doing right & wrong and after gaining them over (average) 1000 followers in 3 months, they now know what to do and take it back into their own hands.
You must have PRE-EXISTING and functioning marketing pipeline and are looking to increase the volume of leads and customers.
I offer monthly packages from €699 and workshops from €199.
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"Since I started working with Christina, my TikTok followers have increased 7101.59%" "Under her guidance we reached over 700,000 people on TikTok alone, with over 70,000 people engaged on that platform." -Ronan Sheehan, Chairperson, Cairde Khmer GAA Club |
"Across our FB, IG and Twitter channels we reached over 2.5million, and our IG followers increased by 10.5%. All of this great work was integral in achieving 16.8% increase in individual ticket sales in our most challenging year to date." -Vik Kumar, Head of Marketing, Dublin International Film Festival |
Looking for a custom website?
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I (The Digital Beour) build and manage websites with content builders but if you're looking for the real deal, Oumar is your man.
Based in Cork, Ireland, Oumar Diallo specialises in designing engaging, user-friendly websites tailored to the needs of modern businesses. With a strong focus on technical precision and proven design principles, Oumar creates digital solutions that enhance brand identity and drive sales. Discover Oumar’s portfolio and services. |
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