My name is Christina Collins. I’ve been in the events marketing bizz since I was a teenager and I first designed eye-catching posters, which complemented novel event concepts to tempt my peers to listen to music, dance and spend time together outside of school. Since then, I’ve been a Brand Manager for a community-focused venue in Cork city, a Communications Officer for an International School in Cambodia, a music event promoter in my spare time turned freelance digital marketer and a social media manager for event businesses and arts festivals, amongst others.
I’ve worked with Dublin International Film Festival,Dingle Literary Festival, Inspired Minds! (who host internationally renowned AI events in London, Montreal, Amsterdam and Basel) as well as Electronomous Mobility Events in Copenhagen and Shannon as well as famous Cork brands like SWAMP Fashion, Vows.ie, Rosie Maddison and Yay Cork. And although I’ve worn many hats, content creation and social media management have always been my calling. I blend marketing with genuine creativity (not the jargon kind) to delight audiences and build connected communities.
What do I do? I apply a strategic social media and content marketing strategy that aims to organically grow an online audience through informative and engaging content to convert followers into customers and brand advocates.
Who do I work with? I work with clients who trade inexperiences. These include festivals and events but also professional services such as beauty, lifestyle, or fashion that are in the business of making people feel good.
My clients care deeply about the experience their customers are having and are always striving to hone it and make it better for their customers.
As the digital age progresses, people are getting more savvy than ever when choosing how and where to spend their time and money, often making choices that come highly recommended or are part of an overarching culture (think going to a music festival, getting a wedding dress, having your nails done or your teeth whitened).
In today's modern society, people crave shared experiences and seek out events or signifiers that link them to other people.
So, how do you tap into this? First, you care about your product, service or event and the experience the customer has with you. Then, you share this experience with others.
It's really that simple. But that doesn't mean there is a lot of work involved in doing that (there always is 😅).
That is where I come in. Read on if you want to discover the steps I put together for your social media strategy.
What are the next steps?
After some onboarding procedures and getting to know your business, I put together a social media and content strategy which creates a circular marketing funnel that is made up of three major features:
Content
Stories
Newsletter
1. Content As well as the everyday content which communicates vital information such as opening hours, detailed descriptions of the type of event or service you offer, or just fun facts that are relevant to your business, I focus on showing the experience of being your customer through video and creative photography.
In my world, content tells people what you're about and how people can expect to feel when they buy from your business.
2. Stories Stories are where you let people in. It's where you tell people who you are. And the best part is, nothing needs to be super polished or overthought. You get to engage with people more easily, build relationships and share content which resonates with your audience. Stories are a door into your personality and brand. They are also becoming more vital in the sales world with 50% of people saying they bought a product having seen it on stories previously.
3. Newsletter The often overlooked content marketing tool. But make no mistake, newsletters are vital in order to funnel your audience to a platform that you own so that you have direct communication with your customers.
Although newsletters take more energy and time, they are also one of the highest-converting content marketing tools. And that's why I write newsletters for some of my most successful clients.
The proof is in the pudding... For Dingle Literary Festival, 30% of sales came from our weekly newsletter. In 2023, I exceeded the target audience for the festival by 14%.
For Rosie Maddison pub in Cork City, using just stories and the newsletter, I consistently sold out three monthly events in under 24 hours.
For Dublin Film Festival, we saw a 16.8% increase in individual ticket sales in the most challenging year to date, which were achieved through social ads, social content and
But this kind of high-level engagement and response takes expertise and time to build...so, it's it time you got started?
Find out what past and former clients say about working with me